The book
Occupy the Algorithm
The playbook for getting a church found on YouTube: what to film, what to call it, and what to stop posting, so the stranger typing a question at 2am finds you. It's written for the pastor of a small church and the one person who runs media there.
Churches spend $4,000 on a camera and stay invisible, because the camera doesn't decide who finds you. This book covers what does, and at 83 pages it's short enough to read this weekend and run on Sunday.
Already bought it? Sign in with the email from your order and your download appears right here.
Academy members read it free. It's already in your dashboard.
Inside chapter 8
Your last sermon already told you why people left.
This is the screen that shows it. The line drops where they quit and bumps where they rewound. Chapter 8 shows you how to cut the drop and build your next video from the bump.
Look inside
Here are six pages, free.
The whole book reads like this: plain words, one job per page. Slide through them.
What's inside
What you'll know by the last page.
Why the camera in the back of your sanctuary is a front door, and the gear it takes to go live, from the light on your face to the software that runs the stream.
How to title and thumbnail Sunday's message so a stranger clicks it, and the single video strategy that keeps you from competing with yourself.
Keyword research for what people already type into the search bar, plus a five-day workflow that runs on about 30 minutes a day.
Treating online viewers like real people, the five analytics numbers worth watching, and funding the ministry without waiting on AdSense.
Building a media team from the volunteers already in your pews, so no job has only one person who knows how, plus using AI without losing the anointing, and a priority ladder for the weeks you can't do everything.
It ends with "Go Ye Therefore" and a reference section of key terms, so the last page sends you out the door with a plan.
Why it exists
There is a generation that will never walk past your building.
If they find the Gospel at all, they'll find it on a screen. Somebody's channel is going to answer what they're asking about anxiety, about forgiveness, about why God feels silent. This book is how a church your size gets to be the one that answers.
Before you spend a dollar.
When do I get the book?
The moment you finish checkout. This is a digital copy, a PDF, not a shipped paperback: sign in on this page with the email you used and your download is waiting right here. It reads on a phone, a tablet, or a computer.
Can I return it?
Digital books are final sale once they're delivered, which is exactly why the pages above are free to read first. Between those and the table of contents, you'll know what you're getting before you pay for anything.
How much time does running this take?
The weekly workflow in chapter 6 runs on about 30 minutes a day, five days a week, and it was built assuming the person doing it has four other jobs. The book also tells you what to stop doing, which is where most of the time comes from.
I'm an Academy member. Do I buy this?
Don't buy it twice. The book is already in your member dashboard as a free download, included with the Academy.
The book is the system on paper. The Academy builds it with you.
Lessons, worksheets, templates, and a community of churches doing the same work. Start with the book; when you want the whole thing, the Academy includes it free. Explore the Academy.