Social Media is Dead... What Now?

From Social Media to Interest Media: Seizing the Digital Harvest

The world of media is shifting faster than ever. Television, once the gold standard for influence, is collapsing. Social media, once the tool of choice for churches and ministries, is no longer what it used to be.

Bishop Alan DiDio puts it bluntly: social media is dead. 

That is not a prediction, it is reality. Platforms are no longer built on social graphs, where your message spreads through friends and followers. Instead, they are powered by interest graphs. What people see is no longer determined by who they know but by what captures their attention.

And that shift has changed everything for the Church.

Interest Media: God’s Open Door 

We now live in the age of interest media. YouTube, TikTok, and other platforms do not require you to have millions of subscribers to make an impact. One well-crafted video can outperform a channel that has been around for years.

Here is why this matters:

• Algorithms reward engagement, not clout. Likes, comments, and minutes watched matter far more than vanity metrics.

• The field is level. A small ministry with a handful of people can outrun a mega ministry if their team is engaged.

• Global reach is instant. With automated translations, a message recorded in English can preach in ten different languages overnight with no added cost.

The internet is today’s fishing net. Jesus spoke of a net gathering fish of every kind in Matthew 13. For the first time in history, that net is digital, and it can reach the world in a moment.

You Don’t Need a Mega Ministry to Make a Mega Impact 

Gone are the days when success was measured by being on a big television network. Ministries used to spend tens of thousands of dollars chasing airtime, but now ordinary believers with a smartphone can reach millions. In fact, many of them do so more effectively than advertisers with million-dollar budgets.

This should excite the Church. It means every believer, every pastor, and every small team has the ability to shake nations. The only question is: will we use it? 

The Secret Ingredient: A Mobilized Team 

The greatest content in the world will not change much if your team does not engage with it. Interest media is fueled by activity. That is why every like, comment, and share is more than a statistic. It is an act of evangelism.

Bishop Alan often shares how even retirees in his church, many of whom had never used YouTube, caught the vision. They did not sign up for accounts because they wanted to. They did it because they understood the mission.

The Algorithm Checklist for Kingdom Impact

If your church or ministry is ready to step into digital evangelism, start simple. Create a short checklist your team can use every time you post a video. Watching, liking, commenting, and sharing might sound small, but multiplied through even a handful of people it can transform your reach.

Here is how you can train your team to turn clicks into outreach:

 1. Watch the video in full and replay it when possible. Minutes matter most.

 2. Like and save it. Saving shows the platform that the content is important.

 3. Leave meaningful comments. Go beyond “amen” and spark discussion.

 4. Share it widely. Post it, send it directly, or drop it in group chats.

 5. Pray over the content. Just as you would pray over a prayer cloth, ask God to anoint the digital seed you are sowing.

When even a small team consistently follows this checklist, platforms take notice. Suddenly, your content is not just reaching dozens, it is reaching thousands and even millions.

Repenting of Digital Silence 

For decades, churches trained believers to share their faith door to door, in workplaces, or even in elevators. But when was the last time we trained believers to evangelize through digital spaces?

Your phone is no longer just a device. It is a pulpit. Your thumb is now a missionary. One click can reach more people in a second than most missionaries will in their entire lifetime.

That means ignoring the digital mission field is not neutral. It is silence in the face of opportunity. And Bishop Alan is right. The Church must repent for digital silence.

A Mantle for This Generation 

In past generations, God anointed individuals like Billy Graham or Jimmy Swaggart to carry a global media mantle. Today, that mantle has been released to the Body of Christ. Every believer with a phone in their pocket now carries the potential to impact nations.

The storm clouds of distraction and deception are gathering, but the harvest fields are white. If we will see the moment, embrace the mission, and mobilize our teams, we will be part of the greatest move of God the digital world has ever witnessed.

Practical Tip: Take the Next Step 

If you are serious about growing in interest media, do not stop here. Start experimenting with one platform. Post weekly, measure engagement, and adjust your strategy as you go.

For practical next steps, check out our blog https://www.didiomedia.org/blog/the-church-youtube-strategy-you-actually-need

The shift is here. Social media is gone. Interest media has arrived. God is calling His people to cast their nets.

It is time to take the Gospel to all the world right now.