YouTube for Churches in 5 Minutes

Why Most Ministries Are Failing on YouTube: And How to Fix It Fast 

Most churches treat YouTube like a storage closet. Sermons go up every week, untouched, unedited, and unoptimized

And pastors wonder why nobody new is watching.

The truth? YouTube isn’t a sermon archive. It’s a mission field.

In this 5-minute crash course, Evan breaks down exactly how churches are wasting their reach and what they should be doing instead. No fluff, no theory—just the strategies we’ve used to grow a church channel past 500,000 subscribers without paid ads.

Step 1: Audit What’s Already Working

Before you do anything new, take 10 minutes to study your own content.

Open YouTube Studio and look at:

• Click-through rate (CTR) — What’s the thumbnail and title for your best- and worst-performing videos?

• Average view duration — Where are people dropping off? What segments are holding attention?

If you’re not willing to look at these numbers, you’re not serious about growing your channel.

Step 2: Cut the Fat

Your livestream probably includes 20 minutes of content no one online cares about.

Why? Because people on YouTube aren’t looking for your countdown timer or local announcements—they’re looking for answers. You need to trim everything that doesn’t directly support your video’s title.

That means:

• Cut the countdown. You’re not NASA.

• Cut the announcements. They’re not relevant outside your zip code.

• Cut the worship—unless your mix is top-tier and people are actually searching for it.

What you leave in should hook the viewer in seconds and back up your title and thumbnail.

Step 3: Rethink Your Titles and Thumbnails

Your church logo doesn’t belong on your thumbnail.

Apply what we call the NC Rule: Nobody Cares.

• Nobody cares about your church name.

• Nobody cares about your branding.

• They only care about their problem—and whether your video can help solve it.

Make your titles specific and your thumbnails simple. Big faces, clear emotion, and curiosity. And yes, use AI tools to help brainstorm—but make sure they understand the NC Rule first.

🔍 Get More Out of This Content

📺 Watch the full video message: 

👉 https://youtu.be/DOY1P8Iz0Ms 

🤖 Use This AI Prompt to Build Your Media Strategy

Want to turn this message into a practical plan for your ministry? Here’s how:

We’ve created a free transcript of this teaching so you can feed it directly into ChatGPT along with the custom AI prompt below. When combined, ChatGPT will generate a personalized digital content strategy based on the key ideas from this message.

Here’s what to do: 

1. Download the transcript using the link below.

2. Open your ChatGPT

3. Paste the AI prompt into the chat.

4. Upload the transcript into the conversation.

5. Let ChatGPT generate your custom plan for reaching more people through media.

📥 Download the transcript here: 

👉 https://www.didiomedia.org/offers/oL6ztqrL 

💬 AI Prompt:

I’m trying to grow my impact in ministry and media, and I’ve just watched a video from DiDio Media. I’ve attached the full transcript below. I want you to act as a world-class business consultant, digital strategist, and faith-driven advisor to help me apply this content to my unique context.

Please do the following:

1. Summarize the key ideas from the transcript in a way that’s clear, practical, and easy for me to understand—especially through the lens of [insert your name / channel / ministry here].

2. Extract the core insights, steps, or mindset shifts that I should apply to grow my platform, lead more effectively, or reach more people.

3. Based on what this video teaches, create a customized game plan or checklist I can follow. This should reflect my role as a:

   • [Pastor / Content Creator / Church Leader / Media Director / Volunteer / Entrepreneur, etc.]

   • working with or running [insert your brand, channel, or ministry name].

4. Adapt your advice to fit my real-life schedule. I don’t want theory—I need a plan I can actually execute with the time I have available each week.

Before you generate the full response, ask me any clarifying questions you need to better understand my goals, context, or limitations.