Why Your Content Isn’t Landing—and How to Flip It Into a Growth Strategy

Let’s be real. You post. You share. You talk about your church, your brand, your calling, your mission… And what do you get back? Crickets.
Maybe a faithful friend throws a like. Maybe your mom drops a heart. But deep down, you’re wondering: “Why isn’t this resonating?” Here’s the hard truth—and your new superpower: Nobody cares. They don’t care about your church vision.
They don’t care about your testimony.
They don’t care how many hours you spent editing that sermon recap. But that’s not a reason to quit. That’s the reason to reframe. ⸻  What is the NC Rule? Nobody Cares… Until They Know Why It Matters to Them. We get it—your story is powerful.
But online, you’re not the hero. The viewer is. And every piece of content you create should answer this one question: “What’s in it for them?” If it doesn’t, it’s just background noise on their feed. ⸻  Flip the Script: How to Make Content People Actually Care About Here’s how to take your content from ignored to impactful using the NC Rule:  Don’t lead with:
 • “Come visit our church this Sunday.”
 • “Let me tell you how we started our ministry.”
 • “Our team’s been working hard on this new video!”  Lead with:
 • “Struggling with anxiety? This Scripture changed how I handle it.”
 • “The #1 reason people leave church—and what we’re doing about it.”
 • “3 things you’ll notice when God starts speaking to you more clearly.”
 • “Here’s how one of our members overcame depression after a loss.” You’re still sharing your story—but now you’re framing it as a gift, not a bio. ⸻  Content Framework: “Problem > Value > Invitation” Use this simple formula in every post:
 1. Problem: Start with something your audience is feeling
“Most Christians scroll through TikTok for hours and still feel empty…”
 2. Value: Teach, inspire, or solve a need
“…because they’re not being spiritually fed—just entertained. Here’s how to change that.”
 3. Invitation: Offer a simple next step
“Watch the full message here. It might be what you’ve been needing all week.” When you lead with service, people will start paying attention. ⸻  Quick Reframe: Ask This Every Time You Post “Why would someone I’ve never met care about this?” If you can’t answer that clearly, shift the angle.
You don’t need to water down the message—just present it with their lens in mind. ⸻  Real-Life Examples: Church & Business Blend
 • Church/Ministry:
 “We’re starting a new series on the book of Acts.”
 “Here’s why the early church was so bold—and why we struggle to be.”
 • Christian Coach:
 “Here’s what I offer in my coaching packages.”
 “3 habits that keep most Christians stuck in their calling.”
 • Therapist or Counselor:
 “Why I became a therapist.”
 “If you’re exhausted and overcommitted, this 30-second check-in might reveal why.”
 • Church Testimony Video:
 “This is Sarah’s testimony.”
 “She lost everything—and found peace in the one place she didn’t expect: church.”
 • Small Business (Local):
 “Our team makes the best coffee in town.”
 “The secret to why our coffee helps you focus better at work (and it’s not just caffeine).” ⸻  Final Word: You’re Not the Hero—You’re the Guide The NC Rule isn’t about lowering your voice—it’s about raising theirs. When your content makes them feel seen, heard, or helped, you get seen, too.
That’s when trust is built. And trust leads to transformation. So next time you create a post, ask:
“Am I making this about me, or about them?” Choose them—every time. Because when people realize you care about their breakthrough, their healing, their purpose…
They’ll start caring about your mission, too.