How to Actually Use AI to Save Time & Create Better Content

How to Actually Use AI to Save Time & Create Better Content

At DiDio Media, we don’t just believe in leveraging technology—we believe in mastering it. One of the biggest shifts we’re seeing in media and content creation is the power of AI prompting, especially with tools like ChatGPT.

Here’s what most people don’t realize: it’s not just about using AI—it’s about learning how to communicate with it well.

Why Prompting Matters More Than Ever

AI isn’t just a luxury anymore—it’s the new standard. From Zoom’s AI Companion to built-in writing assistants across the web, AI is integrating into every part of the creative workflow. But the key differentiator isn’t just using AI—it’s prompting it well.

Here’s the hard truth:

People who know how to prompt AI well will outperform those who don’t use it at all. 

Stop Typing. Start Talking.

The best way to prompt AI? Talk to it like you would a team member.

Use your phone or mic to voice memo your ideas. Why? Because spoken prompts capture tone, emotion, and context—things that typed prompts often miss.

Take two to four minutes and brain dump everything:

 • What you want

 • Why you want it

 • Who it’s for

 • How you’ll use it

This type of contextual setup gives AI what it needs to understand your intent, not just your instructions.

The Prompting Framework That Actually Works

Here’s a four-part system to improve your prompting instantly:

1. Contextual Setup

Don’t say, “Write me a social media policy.” Instead, explain what kind of church, ministry, or media team you’re building. Share the problems you’re solving. Let AI understand the why before asking it for the what.

2. High-Level Goals First, Details Second

Example:

Instead of “Help me grow my media team,” say:

“Our volunteers are overwhelmed on Saturday nights. They’re prepping early, missing family time, and still things fall through the cracks. I need a strategy to grow our media team so we can operate with excellence without burnout.”

Let AI solve real problems, not generic tasks.

3. Balance Personality with Structure

Tell ChatGPT how you want your output to sound—fun, professional, sarcastic, warm. Then add structural rules: “Use headings, bullets, keep it under 500 words.”

This allows AI to match your tone and make the content ready-to-use.

4. Iterate. Don’t Expect Perfection.

You wouldn’t expect a perfect draft from a human writer in one try. Why expect that from AI?

Use phrases like:

 • “Let’s tweak this section.”

 • “Can you make this more engaging?”

 • “Cut this paragraph and expand this idea.”

That’s where the magic happens—refinement. 

Use AI to Save Time Where It Matters Most

Think about this:

 • Writing an email used to take 5 minutes → Now it’s under 1

 • Crafting video titles and thumbnails → From 20 minutes to 5

 • Planning content calendars, scripts, or policies → 60–80% faster with AI

That’s not just time saved—that’s energy reinvested into creativity and leadership.

Train AI Like a Team Member

To get the best results from AI, treat it less like a search engine and more like a creative assistant. 

Here’s how to do that effectively:

 • Speak naturally. Use voice memos to explain your ideas with emotion and nuance.

 • Give context. Don’t just say what you want—explain why you want it.

 • Provide feedback. If the output isn’t quite right, say what needs to change and why.

 • Be consistent. Revisit the same conversation threads or project folders to build continuity and better results over time.

The more clearly and consistently you communicate, the better your AI tool will perform. Think of it like onboarding a new team member—it may take a few tries, but the payoff in productivity and clarity is huge.

Bonus: This practice will also make you a better communicator.

Tools to Take It Even Further

Here are some tools and features we’re using regularly at DiDio Media and inside The MOB:

 • Canvas (in ChatGPT): A collaborative doc where you and AI write together.

 • Deep Research: Let AI take 15–20 minutes to analyze PDFs or long notes deeply.

 • Projects: Organize AI chats into folders by goal—writing, thumbnails, YouTube channel, book writing, etc.

 • Split Screen Setup: Have ChatGPT open on one side and Google Docs on the other. Watch your workflow double in speed.

Pro Hack: Turn Voice Prompts into Playbooks 

We’ve used this method to create entire church social media playbooks, communication strategies, and even outline books.

Here’s how:

 1. Record a 2–3 minute voice memo (brain dump).

 2. Ask ChatGPT to confirm it understands.

 3. Upload a well-designed prompt template (PDF or text).

 4. Let it write the doc.

 5. Review, iterate, and finalize.

Result: A full, custom plan in a fraction of the time.

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Final Word 

Prompting isn’t just a tech skill—it’s a leadership skill. Whether you’re managing a team, building a content strategy, or writing a book, knowing how to prompt AI well will give you a competitive edge.